Ninety minutes is all it takes to save a life – maybe your own. This is the time it takes to undergo a colonoscopy, a life-saving procedure used to screen for colon cancer. Unfortunately, many adults don’t follow their doctor’s recommendation to have a colonoscopy for a variety of reasons such as fear, lack of time, not wanting to endure a bowel prep and a litany of other excuses.
As a gastroenterologist at the Digestive Health Center in Akron, OH, Edward Esber, M.D., FACG, FASGE, AGAF, has heard all these reasons. Therefore, he produced a video to educate those of screening age about how a simple test can have a far-reaching impact since 90 percent of colon cancers can be prevented with a colonoscopy.
The public service announcement originated as part of a talk Dr. Esber gave to employees at the Timken Company about the importance of colon cancer screening. The video blends emotional and inspirational elements with important information: only 66 percent of people who should be screened for a colonoscopy actually have been screened, and 25 percent of people age 50 and older have never been screened.
Once reluctant patients eventually get screened, they generally realize the procedure was not as difficult as anticipated. Dr. Esber seeks to capitalize on this sentiment by encouraging patients to take care of not just themselves, but also their family members. He hopes this video will spread the word about the importance of getting a colonoscopy and help save lives.
Ready to take the next step toward saving a life? If you are age 45 or older, you may be eligible for a free or reduced-cost colonoscopy. Find out if you or a loved one qualifies with our Free Screening Quiz.posted on August 6, 2019 in news